Local marketing works on a small scale
Balham sits right next to Tooting, with a busy high street of independent shops, cafes, bars and restaurants and a lot of families and professionals living within walking distance. For a business like that, a well-aimed leaflet campaign can reach most of the people who might actually become customers.
Decide the goal and the radius
Start with what you want people to do: visit on opening week, try a new service, use a special offer. Then decide the area. A few streets within a ten-minute walk is more useful than a wide scattering.
Pick the right format
A flyer is flexible and cheap. A door hanger sits on the handle, hard to miss and hard to confuse with junk mail. A postcard feels more personal and is more likely to be kept. Our guide to door hangers and table cards and the postcard marketing guide compare them.
One clear offer
People read leaflets for a few seconds. One message, one offer and one way to act is far better than a crowded page. A simple reason to respond, such as a short-term deal or a code to mention, also helps you see what worked.
Distribution
Deliver by hand or use a local distributor, and respect any "no junk mail" signs. Time it for when people are most likely to act: before a weekend, or the start of a new term or season.
Measure it
Track what comes back: a code, a mention or a simple question at the till. Repeat what works and drop what doesn't.
Getting your leaflets printed for Balham
From Balham, our Tooting shop is around 1.3 miles away by car, usually 10 minutes, and the Northern line runs to Tooting Bec in around 8 minutes. See our Balham printing page, our flyer, door hanger and postcard pages, or contact us.