Matching Your Business Card to Your Brand Identity

Why a card should look like it belongs to you

A business card is often the smallest piece of a business's branding, but it's frequently the one a new contact keeps and looks at again, which makes consistency with your logo, colours and overall look worth getting right rather than treating the card as an afterthought once everything else is decided.

Colour consistency across print and screen

A brand colour that looks right on a screen doesn't always print exactly the same, screen colours are built from light, printed colours from ink, so a colour that looks slightly different on a printed proof compared to your website isn't necessarily a mistake, but it's worth checking a physical proof before a full print run if colour accuracy matters to your brand.

Using the same logo file everywhere

Using the same logo file across your card, website and signage keeps a consistent impression across every place a customer encounters your brand, rather than a slightly different version of the logo appearing on different materials. If your logo only exists as a low-resolution image, it's worth having a proper vector version made before it's used across multiple print materials.

Cards as part of a wider set

A business card often works alongside letterheads, compliment slips or loyalty cards, and keeping the same paper stock, colour palette and layout style across all of them gives a more joined-up impression than each piece being designed separately over time.

Getting your branded business cards printed

Star Printers can help match your business cards to your existing branding, or design a look from scratch, as part of our free design service. See our business card printing page, browse all printing services, or contact us with your logo and brand colours.