A menu's job is to help people decide
A good menu helps customers find what they want and order without hesitation. A cluttered or confusing one slows ordering, increases questions for your staff and can make people fall back on the same dish they always choose. A few simple layout decisions make a real difference.
Group items clearly
Group dishes into obvious sections such as starters, mains, sides and desserts, or breakfast, lunch and drinks. Customers scan a menu rather than read it line by line, so clear headings let them jump straight to what they want. Keep related items together and avoid mixing categories.
Don't overload the choices
A very long menu can feel overwhelming. A shorter, more focused list is easier to read and usually easier for the kitchen too. If you have a lot to offer, break it into clear sections so each part stays manageable.
Make it readable in real conditions
Menus are often read in dim lighting, at a table or at a counter, so text should be a comfortable size with strong contrast against the background. Avoid very small type, light grey text or busy backgrounds. Print a proof and read it in the lighting where it will actually be used.
Prices and descriptions
Keep descriptions short and clear, and make sure prices are easy to find and consistent in how they're written. If prices change often, think about a format that is easy to reprint rather than something expensive to replace.
Allergen information
Food businesses in the UK have legal responsibilities around providing allergen information. Check the current requirements with the Food Standards Agency or your local authority, and make sure your menu or staff process reflects them.
Choosing a finish
A laminated menu can be wiped clean and lasts longer under heavy use, while paper menus are cheaper and easy to refresh. Our guide to laminated and standard menus compares the two.
Getting your menus printed
Star Printers prints menus and table print for restaurants and cafes. See our menu prints, placemat and table card pages, browse all printing services, or contact us with your menu.