A production needs print at every stage
Richmond has a strong theatre tradition around Richmond Theatre and the town centre, and amateur and community groups in and around the area stage their own productions too. Whether it's a village hall pantomime or a society's annual show, the print needs follow the same pattern.
Posters first
Posters are your main way to fill seats. Give them one strong image, the title, dates, venue, ticket price and how to book. Get them up early in shop windows, libraries and noticeboards. A3 and A4 sizes are the most practical for local display. See our poster size guide.
Tickets
Printed tickets give people something to hold and help you control capacity. If you have different performances or seat categories, make that obvious on the ticket, for example by date or colour. Numbering helps avoid duplicates and makes it easier to count.
The programme
A programme is a keepsake and a place to thank sponsors and credit the cast. A stapled booklet is the usual format. Plan the page count in multiples of four, and proofread names carefully. Our booklet layout guide explains the maths.
Front-of-house and signage
A banner outside the venue and a few clear signs inside, for the box office, toilets and bar, make the evening run smoothly. For a show that returns each year, choose a banner you can reuse by leaving the date for a separate removable strip or sticker.
Order in the right order
Posters and tickets come first, since they drive sales. Programmes come last, because the cast list and acknowledgements aren't final until the final weeks. Confirm quantities with whoever is selling tickets to avoid overprinting.
Getting your production print done for Richmond
From Richmond, our Tooting shop is around 8.4 miles away by car, usually 47 minutes, so it's worth sending files ahead. See our Richmond printing page, our poster, ticket and booklet pages, or contact us with your production dates.