Promotion is a countdown
New Cross has a strong creative, music and student community around Goldsmiths, and the gig and club-night scene runs on short lead times. A show has a date, a lineup and a limited window to fill the room. Print works best when it's planned as a countdown rather than a single burst.
Posters
An A3 or A2 poster is the classic. Put the act or event name big, then date, venue and time, with ticket info or a link underneath. Keep the design bold; a poster is seen from a few metres away for a few seconds. Our viewing distance guide helps with sizing.
Flyers
Flyers are for hands and pockets. A5 or A6 is easy to carry, and a clear date and venue on the front with details on the back does the job. Hand them out where your audience already is: other gigs, record shops, student venues. Our flyer size guide compares the sizes.
Stickers
Stickers are cheap, small and stay around. A band or night logo sticker works as promotion and as a small thing for fans to take. Choose a durable material if they'll be stuck on cases or windows. See our sticker shapes guide.
Merch
T-shirts are the standard merch item. We print using DTF, which has no large minimum order, so a small first run is realistic, and a different design or colour on each batch is straightforward. Check sizes before ordering, and keep the artwork file for reprints.
Where to put posters
Only put posters where you have permission. Unauthorised fly-posting is not allowed in many places and can lead to fines or removal. Venues, shops and noticeboards that agree to display your poster are far more effective than risky walls.
Getting your print done for New Cross
From New Cross, our Tooting shop is around 9.1 miles away by car, usually 47 minutes, and the quickest public transport takes around 37 minutes. See our New Cross printing page, our poster, flyer and t-shirt printing pages, or contact us with your show date.